Mobile Web Strategy
Nimble thinking to keep up with active consumers.
As of October 2011, there are 95.8 million active smartphones in the U.S., a 57% increase since 2010. According to the National Retail Federation, half of all Americans with smartphones will use their devices for holiday shopping this year. These are unavoidable trends, barrelling forward faster than a freight train. If your website isn't prepared to greet mobile consumers with an enjoyable, optimized experience, you'll be left behind.
It takes more than a few CSS stylesheets and a browser sniffer to create an optimized mobile web experience. Mobile users have distinctly different sets of needs than traditional desktop users. They also interact with their devices in a very different way than users with a large screen, keyboard and mouse. A great mobile experience should empower and support them, giving you a major opportunity to boost sales and strengthen loyalty.
201 Proof can help you fully optimize your mobile website, so you're giving your customers and prospects exactly what they need, whenever and wherever they need it.