Web Analytics and Digital Marketing ROI Analysis
Mining valuable insights from mountains of data.
At this point, you're either spending a significant portion of your marketing budget on web and digital, or you're thinking about whether you should. How do you know if you're spending the right amounts in the right places? How do you know if you're getting the best returns on that investment? If you don't have a well structured analytics program in place and you aren't regularly analyzing the ROI of your programs, then you're brand is flying blind.
Digital spend has increased exponentially over the past few years, along with questions about whether that investment is bearing fruit. Digital and social marketing can be easier to track, but harder to analyze. 201 Proof can help you establish the tracking systems and methodologies to gather the data you need, and analyze that data to measure the return on your digital investment.
Why try to figure these things out? At the end of the day it either means more dollars in your pocket or more job security when the higher-ups start asking why the marketing budget is being used the way it is. These are competitive times and the best way to gain the upper hand is to have a clear view of where your resources are going and what you’re getting back in return.